#acttoo
Very proud to have worked on this Cannes Lion-winning campaign and the second chapter of the #MeToo Movement. Created while at FCB/SIX under the direction of Ian Mackenzie, Colin Craig, Andrew Bernardi, and with the support of Noella Choi, Simran Kaur, Fraser Jackson, Ashley Whitaker, Cass Cervi, Tarana Burke and the whole MeToo team, plus countless others.
act too was a massive online resource where people could commit to taking actions towards ending sexual violence. Users could add actions to a to-do list and once they’d finished the task, a unique code would be added to a blockchain mural celebrating important figures and moments in the movement.
