Kraft - Elfstravaganza
A successful CRM campaign for Kraft’s What’s Cooking brand to boost engagement, snag subscriptions, and get more info on consumers by TrackDDB. Around the holidays, recipients were given a chance to win some much-needed help in whichever form they chose. After initial lead-gen emails, we targeted them with activities to keep engagement up.
CD: Bia Breves and Kari King
AD: Martin Boustany
